Psychological properties of colours

There is no doubt that the analysis of colour varies a lot. There is the analysis that is authentic and based on scholarly information. Also, there is the analysis that is based on unsubstantiated information.Advertising We will write a custom critical writing sample on Psychological properties of colours specifically for you for only $16.05 $11/page Learn More This paper will offer a critical analysis of the article written by Angela Wright entitled â€Å"Psychological properties of colours† (Wright, 2011). Critical Evaluation This article was authored by an expert in the field. The author has articulated the various attributes of the different colours in an effective manner. However, the article does not meet the provisions for a scholarly article bearing in mind that it is not peer-reviewed. Also, it can be noted that there are no in-text citations provided in the article. Notably, there is no reference page provided. Peer reviewed articles are the most trusted in the scholarly circles (Guerrieri, 2012). Peer reviewed articles are those that are subjected to other colleagues and experts for analysis before publication. This is an important aspect as the author it enables the author to alleviate any fear, doubt, and resistance that others may have towards his or her work. In peer review, valuable suggestions and advice are presented to the author before his or her work is published (Lamothe, 2012). Peer reviewed publications are subjected to the â€Å"audit culture† which has been adopted in the academic world (Blyth, et al. 2010). Going by these assertions, it can be noted that the article by Angela Wright did not meet the criteria for a reliable source of information in academic circles.Advertising Looking for critical writing on psychology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Applying the REVIEW criteria Relevance The relevance of the article is excellent. This is because the article expounds on very critical information about the different colours (Wright, 2011). Expertise The expertise of the author of the article is quite good. Angela Wrights went to Queen Mary’s Hospital, Roehampton, England where she studied psychoanalytic psychotherapy. She also went to Carmel, California, USA where she studied the dynamics of colour. Viewpoint The article takes an informative viewpoint. In this respect, the author uses her expertise to compile a very useful article that provides critical information to her audience about colours (Wright, 2011). Intended audience The article is intended for colouring and design students and professionals. It can also be useful to those people who are interested in studying colour and human behaviour. Evidence On this criteria, the article scores poorly. There are no in-text citations that are provided. Consequently, there is no bibliography or reference section on the article. When published This article was published recently and this makes it a good source of information. References Blyth, E. et al. (2010). Measuring the Quality of Peer-Reviewed Publications in Social Work: Impact Factors—Liberation or Liability? Social Work Education, 29(2): 120–136.Advertising We will write a custom critical writing sample on Psychological properties of colours specifically for you for only $16.05 $11/page Learn More Guerrieri, R. (2012). What’s a peer-reviewed journal? Nursing, 42(5): 46-49. Lamothe, A.R. (2012). The Importance of Encouraging Librarians to Publish in Peer-Reviewed Publications. Journal of Scholarly Publishing. 43(2): 156-167. Wright, A. (2011). Psychological Properties of Colours. Retrieved from: http://www.colour-affects.co.uk/psychological-properties-of-colours This critical writing on Psychological properties of colours was written and submitted by user Callum Dejesus to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on Jonthan Edwards

of God. With him taking the strong approach and telling the congregation the way it was he could have lost the respect of the people. Also the congregation could have just given up on trying to please God. They could have also though that Jonathan Edwards was crazy. Jonathan Edwards meant â€Å"sinners† in the way of the people doing the thing that they know is against the word of God. In this knowledge that the sinners have, they proceed to disrespect God by doing the things that he said not to. To give examples Adam and Eve; God told Adam not to eat the apple from the knowledge tree but he did it anyways. When God saw Adam take the bit of the apple, he cast them out of the Garden of Eden. When you disrespect God he will not protect you from the evils of other.... Free Essays on Jonthan Edwards Free Essays on Jonthan Edwards Jonathan Edwards’s depiction of God would have helped his congregation by scaring them straight. That meaning that they would not do any thing to go against the words of God. With him taking the strong approach and telling the congregation the way it was he could have lost the respect of the people. Also the congregation could have just given up on trying to please God. They could have also though that Jonathan Edwards was crazy. Jonathan Edwards meant â€Å"sinners† in the way of the people doing the thing that they know is against the word of God. In this knowledge that the sinners have, they proceed to disrespect God by doing the things that he said not to. To give examples Adam and Eve; God told Adam not to eat the apple from the knowledge tree but he did it anyways. When God saw Adam take the bit of the apple, he cast them out of the Garden of Eden. When you disrespect God he will not protect you from the evils of other....

How to Make a Benzoic Acid Snow Globe

How to Make a Benzoic Acid Snow Globe Its fun and easy to make your own snow globe using water and snow made from glitter or crushed egg shells, but you can use chemistry to make crystal snow that looks a lot more like the real thing. Snow is made from crystals of water. In this project, you precipitate crystals of benzoic acid, which has the advantage of not melting at room temperature. Heres how you make the snow globe: Snow Globe Materials baby food jar or ointment jar (~4 oz)1 g benzoic acidwaterbeaker or pyrex measuring cuphot plate or microwave or coffee makerstirring rod or spoonhot glue gundecoration to glue to the bottom of the snow globe, like a small plastic toyforceps or tweezerselectrical tape (optional) Assemble the Snow Globe There are a couple of ways to do this. There is my do-it-at-home method and then what you might want to do in a lab. Lets start with the lab instructions...In a 250 ml flask, stir 1 g benzoic acid into 75 ml of water.Heat the solution to dissolve the benzoic acid. You do not need to boil the water.Alternatively, you can measure 75 ml (5 tablespoons) of water that you heated in a microwave or coffee maker. Dissolve the benzoic acid in the hot water.Put down a bead of hot glue on the inside of the jar lid (or you can put it on the bottom of a clean, dry jar if you dont plan to invert the sealed jar).Use tweezers or forceps to position your decoration in the glue.While the glue is cooling, take a look at your benzoic acid solution. As it approaches room temperature, the benzoic acid will precipitate out of solution to form snow. The rate of cooling affects the snow. Slow cooling produces fine crystals. Quick cooling produces something more like snowballs than snowflakes.Pour the room-te mperature benzoic acid solution into the glass jar. Fill the jar as full as possible with water. Air pockets will cause the benzoic acid to form clumps.Put the lid on the jar. If desired, seal the jar with hot glue or electrical tape.Gently shake the jar to see the pretty snow! How the Snow Works Benzoic acid doesnt readily dissolve in room temperature water, but if you heat the water the solubility of the molecule is increased (similar to dissolving sugar in water to make rock candy). Cooling the solution causes the benzoic acid to precipitate back into solid form. Slow cooling of the solution allows the benzoic acid to form prettier, more snow-like flakes than if you had simply mixed benzoic acid powder with water. The cooling rate of water into ice affects how real snow appears, too. Safety Tips Benzoic acid is used as a preservative in food, so as chemicals go it is pretty safe. However, pure benzoic acid can be very irritating to skin and mucous membranes (heres an MSDS for you). Also, it can be toxic if large quantities are ingested. So... wear gloves and eye protection when preparing your solution. Excess solution can be washed down the drain (can neutralize it with baking soda first if you like). I wouldnt recommend this project for very young children. It should be fine for grade school kids with adult supervision. Its mainly intended as a fun project for teens and adults. The snow globe is not a toy- you dont want young children taking it apart and drinking the solution.

Living Wage Research Paper Example | Topics and Well Written Essays - 500 words

Living Wage - Research Paper Example Some people would state that employees who live below the poverty level should increase their skills that are set to increase their value to the organization. In the American magazine, the article â€Å"is a living wage just a wage† on the 19th February 2001, addresses the issues revolving around the wage bill. The article states that legislation on the living wage requires businesses, agencies and some organizations, which offer acceptance to government contracts to make payments to their full time employees as a living wage (Melden, 1967). The most vulnerable ethics theory that applies to the above incidence is the deontology theory. This theory states that people should keep their roles obligations and responsibilities when analysing an ethical dilemma. However, this theory lacks the issue of employees’ rights, which is much important. The choice of decision creates a state of dictatorship since no one is entitled to provide his/her views, but only entitled to his/her duties. Ethics provides equity among people who are given a living wage. Employees feel that they at times discriminated against when they apply for jobs. If an employee is denied a position, which he is qualified for, he/she tends to think that it has to do with his social class. A call for employers to follow the â€Å"uniform guidelines on employee selection procedures† should be availed to take into consideration the protected classes on the basis of race, sex, disability, age or religion. In response to the utilitarianism theory, which is found on the basis of predicting the impacts of a given decision or action. The article â€Å"What You Should Look for When Selecting among Employer Health Coverage† published on 16th November 2008 is related to this theory. If an employer selects an employee on racial, religion, age, nationality, sex and disability bases, he is practicing unethical activities, which are discouraged by the utilitarianism theory (The Washington Post

3-Year Marketing Plan Essay Example for Free

3-Year Marketing Plan Essay Introduction Company G is a very well-known company in the electronics industry and is highly regarded by consumers for their high quality products and this new product line that is being introduced by Company G continues the excellence of quality for which they are known. The â€Å"Tub-Scrubbie† is an innovative new product that is a first in a new line of electronic home care products that is being introduced by Company G. The Tub-Scrubbie is an automatic bathtub scrubber that is designed to allow people the freedom to spend more time doing what’s important to them instead of working on household chores. Mission Statement â€Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.† The Product The Tub-Scrubbie is an automatic bathtub scrubber that is completely self-contained and rechargeable. This product is designed to scrub the bathtub for those that are physically unable to do so themselves and for people whose lives are very busy and would rather be spending quality time with their family than spending extra time doing household chores. The Tub-Scrubbie is quick to set up and very simple to use. There are no complicated instructions, no small parts to lose or parts that easily break. The unit contains a cleanser and water reservoir that is easy to fill and holds 16 oz. of liquid which is enough for one use, an automatic timer which switches the unit off when the time has expired, replaceable bristle brushes that can be used on all surfaces and a metal tube frame set. To use, the metal tube frame is attached to the bathtub using spring tension rods, the  scrubber is filled with the no rinse cleaning solution and water mixture, the scrub unit is attached to the frame, turn on the unit and set the timer and let it go. The scrubber unit will spray the cleaning solution in 15 second intervals as it scrubs the tub. It will move along the metal frame and move up and down on the drop post to scrub the walls of the tub. Once it has completed two revolutions around the frame, the scrubber will detach from the drop tube and scrub the bottom of the tub until the timer shuts the unit off. Rinsing the tub is not required, the cleaning solution is designed to be â€Å"no rinse† and is non-toxic and will not damage surfaces with regular use. Consumer Product Classification After in-depth research, we have determined that the Tub-Scrubbie would be classified as a shopping item. Even though this item has several characteristics of being a convenience item, such as being low in price and being available in multiple sales outlets, and the purchase frequency is infrequent as a specialty item, it maintains the shopping item profile. The consumer factors that direct this product to the shopping item classification are a considerable planning time involved in making the purchase, the importance of a convenient location, the considerable comparison of price and quality. The marketing mix factors include a relatively short distribution channel, the sellers’ image is very important for the reliability and durability of the item and that this item can be sold and promoted by the producer and the seller of the item. Target Market The target market for the Tub-Scrubbie actually covers two different demographic groups. The first group type to target will be the elderly from the age of 55 and over and disabled people of any age that are living alone. The second group type to target for marketing are the people that are too busy to spend time doing household chores such as scrubbing the bathtub, this group will consist of parents with children that are enrolled in multiple after school activities and the overworked business professional. The elderly/disabled group will be in a very low income bracket, and may or may not have been educated, they will most likely be living on a pension,  retirement or collecting a monthly check from social security, their annual income will average $10,000 $25,000. This group will most likely be living alone in an apartment or single family home in the low income section of town that is situated close to strip mall type of shopping center, which may or may not have a major anchor store. The business professional group will be in the medium income bracket; this group will be highly educated, holding either a Bachelors or Master’s degree. They will be working hard and very long hours so that they can remain in their income bracket range. Their average income will be between $40,000 and $60,000, enough to cover their living expenses and small extravagances, but not enough that they can hire someone to do their housekeeping regularly. This group will be living in an apartment community or in a condominium that is located close to an upscale shopping center or mall. Competitive Situation Analysis Analysis of Competition using Porter’s 5 Forces Model The following is an overview of factors that may have an impact on the introduction and future sales of the Tub-Scrubbie. In the cleaning product market, consumers are always looking for a new and innovative way to take the work out of their daily house cleaning chores. Competitive Rivalry At this time there would be no direct competition for the Tub-Scrubbie. As the sales of this item rise, competitors will start to develop their version of this product, if we patent our item that will reduce exact replicas. With the introduction of the Tub-Scrubbie, the main competition would be the companies that produce the well-known tub and bathroom cleaners such as Clorox Co, Proctor Gamble and S.C. Johnson Son, Inc. Each of these companies holds at least 50% or more of the market share of the different cleaning products that customers have been using for years. Threat from New Entrants The home cleaning product market is extremely large and the competition is very high among the leaders of the industry, this makes entering this market very difficult. Due to the cost involved with entering the cleaning product  market, the threat from new entrants is relatively low. The internet can be used to monitor any new competition that may try to break into the market with similar products to ours. Threat from Buyers With the cleaning product market being as large as it is, the threat from individual consumers would be relatively low; they would have no effect on price or placement of the item. The threat from buyers would be greater, big box stores such as Wal-Mart and Target would be able to refuse to purchase the item unless they received a discount per number of units ordered, they would also have control of where the product would be placed in their stores. Internet sales would not be considered a threat from buyers; this would be set up as direct sales to consumers. Threat from Suppliers Since we would be producing the main product in our own factories, there is no threat from a manufacturing standpoint. We would partner with Clorox Inc to provide the cleaning solution for the Tub-Scrubbie. Since Clorox is a very large producer, the threat from this supplier would be very low. The only threat from supplies that we would face would be from the suppliers of the raw materials that we would use to create our products. The internet could be used to watch for disruption to the raw material chain. Threat from Substitutes In the beginning there will be very little threat from substitutes, at this time there is no product on the market that will directly compete with this item. After this item is introduced, other companies such as P G, 3M and Clorox will flood the market of their version of the Tub-Scrubbie, which will then introduce direct competition for our item. Most of the substitute products for the Tub-Scrubbie do not offer the convenience of the â€Å"automatic cleaning† feature of our product, there is only one product at this time that offers this feature which is the â€Å"Scrubbing Bubbles Automatic Shower Cleaner†. This product is designed to clean shower stalls, not bathtubs and therefore should not pose to be direct competition. The only alternatives that are available to our product would be the â€Å"old fashioned† way by using a scrub brush or sponge and liquid or powdered bathtub cleanser and water. The internet could be utilized to monitor similar products bei ng offered  worldwide. SWOT Analysis In this section, we have highlighted Company G’s strengths, weaknesses, opportunities and threats in the production and sales of the Tub-Scrubbie line of products. STRENGTHS *indicates core competency Well-known brand name Innovative products Outstanding product support WEAKNESSES New to cleaning product market Introducing a new concept in cleaning Dependent on partner companys cleaning product OPPORTUNITIES Online marketing Expanding into new market Partner with industry leader of cleaning products THREATS Replication by competitors Cleaning products already on the market Consumers unwilling to try a new product Strengths The first of our strengths which is also a core competency is that we have a very well-known brand name in the electronics market. We have a name that consumers know and trust for quality products and excellent customer service; consumers would be more likely to purchase our product. Our second strength, also one of our core competencies is that our company is known for its innovative new products. We have spearheaded many different markets with new products that consumers have not ever seen before and have done very well in sales with these products, capturing at least 10% of the market. Our third strength is our outstanding product support. We offer the most extensive and longest warranties on our products, combined with a money back guarantee if not satisfied. We also have an excellent customer service department that receives customer feedback and requests by email, phone or  instant chat and concentrates on resolving customer issues within 48 hours. Weaknesses The first weakness is that Company G is a new entrant to the cleaning product market. We will have many competitors that have been selling quality products in hundreds of different outlets for many years. Our next weakness is that we are introducing a new, modern concept in cleaning to an older market that is mainly reluctant to change. Many of the consumers in our target market are older people that are afraid of technology or just may feel that its just not clean if they dont scrub it themselves. Our third weakness would be Company Gs dependency on our partner company, Cloroxs’ name to sell our product. Since the Tub-Scrubbie will be sold with cleaning fluids provided by the Clorox Company, we are depending on their reputation and popularity in the industry to help sell our product, if their product doesnt sell, then ours wont either. Opportunities One of our first opportunities with this product is to expand on our internet sales opportunities. All of our products can be found online on hundreds of websites as well as direct sales, by offering this product online we can expand into new internet outlets that have not previously carried our electronics. Another opportunity that this product will give us is the advantage of expanding our company into an entirely new market. This will be Company Gs first venture into the cleaning product market which will give us the opportunity to introduce future cleaning products and expanding our sales into new territories. Our third opportunity is that we are going to partner with Clorox, which is one of the leaders in the cleaning industry. Their name is seminomas with clean and germ free and by partnering with Clorox, it will only boost initial sales as well as residual sales of the refill cleaning fluids. Threats One threat would be replication of our product by competitors. Once our Tub-Scubbie is introduced, there is a possibility of the market being flooded with similar products. Even though their design will be different, the concept will be the same, this will ultimately bring down our sales. Another threat would be the wide variety of cleaning products that are  already available on the market. Consumers are creatures of habit and have their favorite products that they buy repeatedly and they refuse to change, if they dont use Clorox products, they are not likely to purchase our product. A third threat is that many consumers are unwilling to try a new product that will change the method they use to clean their bathtub. Many people do not like change and are unwilling to buy something new, they may feel it wont clean as well as it should or that its just another electronic device that will break after a few months. Market Objectives Product Objective The main objective for the Tub-Scrubbie is to offer a quality product that is simple and ready to use, uses very little energy, is rechargeable and is covered by our 60 day money back guarantee and 1 year warranty. Price Objective The Tub-Scrubbie will be available at an introductory price of $29.99 and after 6 months the regular price will be $34.99. There will also be color varieties available at $39.99 and an upgraded model bundled with cleansers will be introduced after one year for $54.99. Place Objective The objective for placement of the Tub-Scrubbie will be to introduce the product in a partnership with the Wal-Mart and Sam’s Club Corporations by Dec of 2013 and by Feb 2014, the Tub-Scrubbie will be available in most retail outlets. Promotion Objective The objective for promotion of the Tub-Scrubbie is to gradually introduce our product to the public through television and radio advertisements, newspapers and holiday circulars and free standing store displays by the end of January 2014. Marketing Strategies In order to make this product successful in the market place, we must ensure that the consumers receive the superior quality products that they have come to expect from Company G. This entails providing our customers a long lasting product that is energy efficient, available in a variety of colors at an affordable cost. We have created a three stage marketing strategy for  the Tub-Scrubbie by first placing the item in one of the largest retailers during the holiday shopping season, setting a pricing plan that will fit into the budget of most of our consumers and by offering price reduction in lower income areas. Product Strategies The Tub-Scrubbie will be sold with rechargeable batteries and AC adapter. The Tub-Scrubbie will be covered by our standard 60 day money back guarantee and 1 year warranty. The Tub-Scrubbie will be fully assembled and ready to use out of the box. Price Strategies The Tub-Scrubbie will have an introductory price of $29.99, after 6 months the price will increase to $34.99. The Tub-Scrubbie will be offered in a variety of colors for $39.99. The Tub-Scrubbie will be offered in a bundle with a larger cleanser reservoir and 2 bottles of cleanser in their choice of color for $54.99. Place Strategies The Tub-Scrubbie will be launched in December of 2013 in all Wal-Mart and Sam’s Club stores. In January 2014, the Tub-Scrubbie will be released at all other major retailers such as Target, Raley’s, Bel Air and Nob Hill markets. By February 2014 the Tub-Scrubbie will be available at all smaller retailers and at online stores. Promotion Strategies In November of 2013, the Tub-Scrubbie will start to be featured in television and radio commercials sponsored by Wal-Mart. In December of 2013, the Tub-Scrubbie will be featured in holiday circulars and newspaper ads. In January of 2014, in stored displays will be set up at most retail outlets and $5.00 of coupons will be circulated as a â€Å"New Year cleanup special.† Tactics and Action Plan Shown below are the plans that have been put into place to carry out the objectives stated above. Each manager indicated will be responsible for completing the task by its due date. Product Action Plan Tactic Due Date Responsible Party Ensure that all packaging includes rechargeable batteries and AC cord Daily – As items are manufactured and packaged. Manufacturing Supervisor A copy of our guaranteed return policy and warranty are included with each unit. Daily – As items are manufactured and packaged. Manufacturing Supervisor Each unit is fully assembled and ready to operate out of the package. Daily – As items are manufactured and packaged. Quality Assurance Manager Price Action Plan Tactic Due Date Responsible Party Ensure that the packaging reflects the introductory price of $29.99 Daily through the first 6 months of production. Manufacturing Manager and Promotions Manager Ensure that the packaging with the color varieties indicate the correct color and the price of $39.99 Daily – As the items are manufactured and packaged. Manufacturing Manager Ensure that the packaging for the bundled enhanced product and cleaning fluids indicate the color of the unit as well as the price of $54.99 Daily – As the items are manufactured and packaged. Manufacturing Manager Place Action Plan Tactic Due Date Responsible Party Ensure that shipments have been received by all Wal-Mart and Sam’s Club distribution centers. November 1, 2013 Distribution Manager Ensure that shipments have been received by remaining large chain retailers. December 1, 2013 Distribution Manager Ensure that shipments have been received by all remaining retailers. January 15, 2013 Distribution Manager Promotion Action Plan Tactic Due Date Responsible Party Ensure that television and radio spots are ready to be aired. October 31, 2013 Promotion Manager Create and submit ads for circulars and newspapers. November 15, 2013 Promotion Manager Order POS merchandisers and distribute to retail outlets. November 30, 2013 Promotion Manager Monitoring Procedures In order to ensure that our marketing plan is achieving Company Gs desired goals, we must put into place and regularly review monitoring procedures. We will be using the following procedures from the first day that the product is introduced through the first 5 years of sales. Monitoring Activity Due Date/Frequency Responsible Party Overall Sales Volume Quarterly Distribution Manager Effectiveness of Advertisements End of each month Promotion Manager Accumulated Expenses Quarterly Accounting Manager Customer Satisfaction End of each month Customer Service Manager

Neither Oedipus nor Hamlet was the direct cause of his troubles. :: essays research papers

Although you may never meet them, and although you may not tread the soil of God’s green earth at the same time, many believe it to be a scientific fact every one of us has a twin. These people believe that in some way, we are all connected as twins. Upon presenting their theory, these individuals must have been confronted with hitches and hurdles. From chuckling and chortling to snickering and sneering, one can only imagine the response these scientists must have received! Upon hearing the stories of Oedipus and Hamlet, our eighth period English class reacted much like the scientists’ audience. We began with a prince by the name of Hamlet. The quote, â€Å"with great power, comes great responsibility† comes to mind. As a scholar, Hamlet questioned and analyzed everything set before him. It was no surprise that when presented with the murder of his father, Hamlet acted with extreme caution. He knew it was his duty to avenge his father’s murder, both as a prince, and as a son. In no way could he have prepared himself for such an arduous task. This is why I believe Hamlet was a victim of his circumstance. Hamlet did not provoke the murderer of his father nor influence the course of events that spurred such shocking circumstances; however, being analytical, his best quality, made it more difficult to reach his goal. In the same way, Prince Oedipus is faced with an indubitable fate. From childhood, this young prince was cursed, but destiny never gave up. Again, having such fervent love for his father, Oedipus did the unthinkable- he gave up everything he had ever known to save the life of the man whom he thought to be his father. Once again, it was the protagonists’ best quality that made him vulnerable to his circumstances. Oedipus never sought to mistreat, much less murder his father, but fate would have it no other way.   Ã‚  Ã‚  Ã‚  Ã‚  Both of these protagonists have many difference and similarities. Their differences range from motive to the method, which they reacted to their circumstances. Oedipus doesn’t kill to avenge anyone; he kills†¦ well†¦ because some men were in his way? Whereas Hamlet kills to seek justice for an indiscretion committed against he and his family- the honor, which defined his name. Hamlet fought for a father he knew; a father whom he had shared new experiences and memories with. This was not a life Oedipus was familiar with, that is with his birth father.

Native Son character Essay

The protagonist and main character of Native Son is Bigger Thomas. He is the focus of the novel and the embodiment of its main idea–the effect of racism on the mental state of its black victims. Richard Wright’s exploration of Bigger’s psychological corruption gives us a perspective on the effect that racism had on the black population in 1930s America. Some critics of Native Son have questioned the effectiveness of Bigger as a character. For instance, the famous black writer James Baldwin has considered Bigger as too narrow to represent the full scope of black experience in America, but I believe he is a powerful and disturbing symbol of black rage. As a 20-year-old black man cramped in a Chicago South Side apartment with his family, Bigger has lived a life defined by the fear and anger he feels toward whites. Bigger is limited by the eighth-grade departure from school, and by the racist real estate practices that forced him to live in poverty. Furthermore, he is subjected to messages from a popular culture that portrays whites as civilized and sophisticated and blacks as barbaric and subservient. Racism has severely reduced Bigger’s opportunities in life and even his conception of himself. He is ashamed of his family’s poverty and afraid of the whites who control his life–feelings he works hard to keep hidden, even from himself. When these feelings overwhelm him, he reacts with violence. â€Å"These were the rhythms of his life: indifference and violence; periods of abstract brooding and periods of intense desire; moments of silence and moments of anger–like water ebbing and flowing from the tug of some far-away, invisible force.† (31) Bigger robs people with his friends–though only other blacks, as the gang is too frightened to rob a white man–but his own violence is often directed at these friends as well. Bigger sees white people as an overpowering and hostile force that is set against him in life. Just as whites fail to conceive of Bigger as an individual, he does not really distinguish between individual whites–to him, they are all the same, frightening and untrustworthy. Bigger feels little guilt after he accidentally kills Mary, the daughter of his white employers. In fact, he feels for the first time as though his life actually has purpose and meaning. Mary’s murder makes him believe that he has the power to assert himself against whites. Wright goes out of his way to show  that Bigger is not a conventional protagonist, as his brutality and capacity for violence are extreme, especially in graphic scenes such as the one in which he decapitates Mary’s corpse in order to stuff it into the furnace. Wright does not present Bigger as a hero to admire, but as a frightening and disturbing character created by racism. Wright’s point is that Bigger becomes a brutal killer because the dominant white culture fears that he will become a brutal killer. Wright emphasizes this vicious cycle of racism: though Bigger’s violence stems from racial hatred, it only increases the racism in American society, as it confirms racist whites’ basic fears about blacks. In Wright’s depiction, whites effectively transform blacks into their own negative stereotypes. Only when Bigger meets Max, his white, communist lawyer, does Wright offer any hope of breaking this cycle of racism. Through interaction with Max, Bigger begins to perceive whites as individuals. Only when sympathetic understanding exists between blacks and whites will they be able to see each other as individuals, not merely as members of a stereotyped group. After he meets Max and learns to talk through his problems Bigger begins to redeem himself, recognizing white people as individuals for the first time and realizing the extent to which he has been affected by racism. Early on in Native Son, Wright describes how Bigger retreats behind a â€Å"wall† to keep the reality of his situation from overwhelming him. This passage from Book Two shows the destructive effects of Bigger’s retreat. â€Å"There was something he knew and something he felt; something the world gave him and something he himself had†¦Never in all his life, with this black skin of his, had the two worlds, thought and feeling, will and mind, aspiration and satisfaction, been together; never had he felt a sense of wholeness.† (225) He is isolated not only from his friends and family, but from himself as well. It seems that the black psyche is always divided. Bigger’s mind is split in two, leaving him unable to interact with others and unable to understand himself. It is this quest for wholeness that dominates Bigger’s  life. Tragically, it is not until he has murdered two women and is soon to be executed that he is able to understand and grasp this wholeness. He is thrilled by his new realization, yet tormented by the fact that it comes too late, when he has only precious little time left to live.